Tire Rack

Background

It’s been over ten years since we started our journey with Tire Rack. What began as a project to enhance their website and increase online traffic—soaring to 180,000 daily visitors—has flourished into a partnership where we now deliver vital services. These include domain reputation management and trademark protection, all to keep their brand robust and protected.

Synopsis

Our decade-long partnership with Tire Rack began with an initial focus on website development and efforts to drive traffic growth. Over the years, as their business needs have evolved and expanded, our role has also grown to encompass a broader range of services. We now provide comprehensive support for their online presence, which includes domain reputation management to protect their digital identity and trademark defense to safeguard their intellectual property. These services are critical to ensuring their brand integrity and operational efficiency, allowing Tire Rack to continue thriving in a competitive market.

Objectives

The main objectives of the ongoing project are:

• Domain Reputation Management: Ensuring the integrity and reputation of Tire Rack’s domains by monitoring and maintaining them effectively.
• DNS/Registrar Management: Providing robust management of DNS and domain registration to guarantee uptime and security.
• Trademark Defense: Protecting Tire Rack’s brand by monitoring and defending against potential trademark infringements.

Features

We implemented the following features for Tire Rack:

Domain Reputation Management:

• Buying and maintaining domains.
• Scanning domains regularly to ensure reputation and security.

Trademark Defense:

• Monitoring for potential trademark infringements.
• Defending against unauthorized use of Tire Rack’s trademarks.

Solutions

To address Tire Rack’s needs, we provided comprehensive services, including domain reputation management to protect and maintain the integrity of their domains. Our DNS/Registrar management service ensured that Tire Rack’s domains were always secure and available. Additionally, our trademark defense services were implemented to monitor and defend Tire Rack’s brand against potential infringements.

Outcomes

Our collaboration with Tire Rack has resulted in:

• Improved Domain Integrity: Regular monitoring and maintenance of domains ensured their reputation and security.
• Reliable DNS Management: Robust DNS and registrar management led to increased site reliability and security.
• Enhanced Trademark Protection: Effective monitoring and defense against trademark infringements protected Tire Rack’s brand integrity.

Overall, our comprehensive domain and trademark defense services have enabled Tire Rack to maintain a strong and secure online presence, supporting their business growth and customer satisfaction.

Services We Performed

• Domain Reputation Management (buying/maintaining domains, scanning domains)
• DNS/Registrar Management
• Trademark Defense