Abbott, a global healthcare leader, recognized the need to enhance their vendor feedback processes. To accomplish this, we embarked on a project to develop a specialized vendor feedback platform. This platform was created for vendors and suppliers to share feedback about the partners they worked with during post-tradeshow evaluations.


  • Custom Vendor Feedback Platform: Psycray efficiently developed a vendor feedback platform customized to Abbott’s specific needs. This platform played a crucial role in facilitating the exchange of feedback between vendors and suppliers, specifically focusing on the interactions that occurred within their individual departments.
  • Custom Questionnaires: The platform was configured to allow Abbott to create and present custom questionnaires for different types of vendor-supplier relationships. This customization ensured that the feedback collected was highly specific and aligned with the various dynamics present throughout the company.
  • Enhanced Insight into Working Relationships: Through this vendor feedback platform, Abbott gained valuable insights into their working relationships and partnerships. The data collected enabled them to distinguish what was functioning effectively and where improvements were necessary.


The collaboration between Abbott and Psycray yielded significant outcomes:

  • Efficient Feedback Exchange: The customized platform made it easier for vendors and suppliers to exchange feedback, making the process more efficient and focused.
  • Tailored Feedback: Abbott used customized questionnaires to get feedback that was relevant to the various vendor-supplier relationships in the organization.
  • Data-Driven Insights: The data collected through the platform helped Abbott gain a better understanding of their working relationships and partnerships. This allowed them to make informed decisions to improve effectiveness.

The creation of a customized platform for Abbott improved their ability to gather and use feedback, which helped enhance their relationships and partnerships with vendors. This project exemplified our commitment to delivering custom solutions that meet the specific needs of our clients.