Squarestack

Background

SquareStack is a software company that provides a platform for SMB (Small-to-Medium Sized Business) owners and channel partners to manage their business data. As a part of their development process, SquareStack collaborated with Psycray, a web development agency, to enhance their platform with additional features.

Synopsis

• We at Psycray collaborated with SquareStack to enhance their platform for SMB owners and channel partners to manage their business data
• We integrated APIs from various popular SaaS apps into the SquareStack platform, providing a standardized data format that could be used to integrate with any app
• This made it easier for SquareStack to add new integrations and for users to connect their favorite apps to the dashboard
• We also focused on providing a simple, intuitive interface that would allow users to easily connect their apps and view their KPIs
• The collaboration resulted in the successful development of the SquareStack platform and App$ Tracker, helping SMB owners save time and make better-informed decisions by providing a simple, easy-to-use tool to manage their business data.

Objectives

The main objectives of the project were:

1. To create a platform that would allow SMB owners and channel partners to easily manage their business data in one place.
2. To make the platform user-friendly so that even non-technical users could use it.
3. To provide valuable insights and analytics for SMB owners and channel partners to make informed decisions about their business.

Features

SquareStack’s platform includes the following features, developed by Psycray:

1. App library: The app library features reviews pulled from SquareStack’s partnership with G2.com. This provides users with valuable information about each app and helps them make informed decisions about which apps to use for their business.
2. Single Sign-On (SSO): The SSO feature, developed in partnership with Xecurify, allows users to easily sign in to hundreds of apps with just one login.
3. KPI Dashboard: The KPI Dashboard is populated with data from SquareStack’s API connections to many popular apps, including Google Analytics, ToDoist, Twitter, Plaid, SurveyMonkey, MailChimp, and Asana. This allows users to easily track all their important KPIs in one place.
4. App$ Tracker dashboard: The App$ Tracker dashboard is populated with data from SquareStack’s partnership with Plaid. This allows SMB owners to monitor their expenses and specifically view recurring subscriptions and fees.

Solutions

To address the challenge of integrating with multiple 3rd party SaaS apps, Psycray integrated APIs from various popular SaaS into the SquareStack platform. This provided a standardized data format that could be used to integrate with any app, regardless of its data structure. The 3rd party APIs included those from Google Analytics, ToDoist, Twitter, Plaid, SurveyMonkey, MailChimp, and Asana. This made it easier for SquareStack to add new integrations and for users to connect their favorite apps to the dashboard.

To make the platform user-friendly, Psycray focused on providing a simple, intuitive interface that would allow users to easily connect their apps and view their KPIs. The platform was designed to be customizable, so users could select the specific KPIs they wanted to see and rearrange them in a way that made sense for their business.

Outcomes

The collaboration between SquareStack and Psycray resulted in the successful development of the SquareStack platform and App$ Tracker. The customizable interface and easy-to-use design have made it popular with non-technical users, and the integration with popular SaaS apps have made it easy for users to connect all their apps and track all their KPIs in one place.

Overall, the partnership between SquareStack and Psycray has helped SMB owners save time and make better-informed decisions by providing a simple, easy-to-use tool to manage their business data. The App$ Tracker feature has helped SMBs take control of their monthly business app subscriptions, demonstrating its value to small businesses.