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Practical writing for teams putting AI to work. No hype, no filler.

Articles

Colleagues review customer segments and a connected service journey on office monitors.

AI AgentsOct 9, 20263 min readBy Jordan McCrary

How an AI API can personalize customer experiences responsibly

A practical blueprint for using an AI API to answer from approved customer data, connect to business systems, and keep people in control of sensitive actions.

A desk arranged with writing, design, analysis, voice, and planning tools on several devices.

AI AgentsOct 9, 20264 min readBy Jordan McCrary

Best free AI apps: six useful starting points for work

A practical comparison of six free AI apps for writing, research, design, and everyday work, including where free plans stop and what to check before sharing business data.

Procurement manager reviews supplier information beside a manufacturing warehouse.

AI AgentsOct 8, 202610 min readBy Ben Jimenez

The Role of AI in the Procurement Industry

How procurement teams can use AI for research, analysis, and routine work while keeping people accountable for supplier and contract decisions.

A purchasing coordinator reviews a laptop in a bright office beside the warehouse floor.

AI AgentsOct 2, 20262 min readBy Jordan McCrary

What an AI agent actually does inside a B2B operation

Skip the demos. Here's what agents do day to day in a working business, where they should stop, and how to pick the first one worth building.

Two marketers review search results on a large monitor.

Digital MarketingSep 18, 20262 min readBy Jordan McCrary

Answer engine optimization: how B2B sites get cited by AI search

Buyers increasingly ask AI tools before they visit a website. Here's how to make your content what those tools find, trust, and cite.

Spreadsheets and data sheets for marketing are sprawled across a white table.

Digital MarketingSep 17, 202622 min readBy Adriana Briscoe

B2B Customer Journey Mapping: Complete Guide for 2026

B2B customer journey mapping is the process of planning how you will reach customers on their journey to finding you for their solution.

One colleague hands a tablet to another across a standing desk.

AutomationSep 4, 20262 min readBy Jordan McCrary

Human in the loop by design: where agents should hand off

The most reliable agents aren't the most autonomous ones. They're the ones designed to hand off at exactly the right moment.

A computer screen shows a bar chart, and a hand holds a sheet of paper that says, "Marketing segmentation."

Digital MarketingSep 3, 202614 min readBy Adriana Briscoe

Marketing Automation Best Practices for B2B

Marketing automation in a B2B context is the process of creating workflows that can independently manage digital marketing tasks to target businesses without human input.

AI AgentsAug 18, 202616 min readBy Adriana Briscoe

AI Bias: Detection and Prevention Methods: How to Spot Bias in AI’s Work

Generative artificial intelligence, machine learning models, and large language models generate bias when they favor one social group over another (Jennings, 2025).

Digital MarketingJul 30, 20263 min readBy Adriana Briscoe

AI use cases for B2B marketing: start with the workflow

Five practical places AI can help a B2B marketing team, and the data, review, and measurement each one needs.

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