Get found by buyers, and by the engines answering them.
Technical SEO, answer engine optimization, content, paid and organic campaigns, and company-level visitor identification that help B2B teams find and follow up with the right buyers.
What we deliver
Each capability can be delivered on its own or connected to the rest of your operation.
Technical SEO
Site structure, speed, schema, and crawlability fixed at the source, not patched with plugins.
Search & GEO
Answer engine optimization so AI search tools find, trust, and cite your content, plus accurate Google Business Profile, Bing Places, and business listings, which search and AI tools both draw on.
Content strategy
Keyword research, on-page optimization, and rank tracking, focused on fewer, better pages built around what your buyers actually ask.
Paid search & social
Campaigns on Google Ads, Microsoft Advertising (Bing), and LinkedIn, tuned for pipeline, not clicks.
Organic social
Company pages and regular posting on LinkedIn, Meta (Facebook and Instagram), Google Business Profile, and the other channels your buyers use, planned alongside your campaigns.
Analytics & reporting
Tracking that connects traffic to leads to revenue, in reports your team will read.
Conversion optimization
Landing pages and forms tested to turn more visits into conversations.
Visitor identification
See which companies may be visiting your site, where match data supports it. Available as a focused engagement or as part of your wider marketing program; we pair the signals with sales context rather than treating a company match as a named person.
Works alongside
Most engagements combine more than one service.
- Marketing AutomationCRM setup, lead scoring and routing, nurture workflows, and reporting that keep prospects moving without your team chasing them.
- Web DevelopmentFast, accessible marketing sites, client portals, and custom web applications, built on modern frameworks and connected to the systems behind them.
We manage 547 client domains today: the hosting, DNS, and technical health that search engines and AI answer engines judge first.
What clients say
Frank and I have worked as partners, as client and vendor, as well as pro bono participants in so many great projects over the years that I don’t know where to start. Let me say this: Frank and the Psycray team have always been attentive to the specific and often widely divergent goals we have set, have come back with a tight, responsible SOW, and have delivered finely tuned work results. He consistently knows how to finely balance the often outrageously ambitious goals with the budgetary realities a client always faces.
Questions buyers ask
What is answer engine optimization?
It's making your content easy for AI-powered search tools to understand, trust, and cite. It builds on solid SEO: clear structure, structured data, and content that answers real questions directly.
How do you measure success?
By leads and pipeline, not just rankings or traffic. We set up tracking first so everyone agrees on what counts. We still track keyword rankings and where AI answers cite you, and report them against the pipeline they produce.
Do you write content?
Yes, alongside your subject-matter experts. The best B2B content comes from what your team knows; we shape it, structure it, and make it findable.
Can you tell which companies visit our website?
Often we can identify likely visiting organizations using specialist tools, either as a standalone service or within a broader digital marketing program. Coverage varies, and a company match does not identify the individual visitor. We review the signals alongside your existing lead and privacy practices.
Want buyers and AI search to find you? Let’s look at your site.
Send us your site and the searches you want to win. A person on our team replies within 1–2 business days.