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Work

Multilingual Site & NLP Tagging

A site rebuilt ahead of a search campaign: a clearer homepage, four languages, content tagged automatically with Google’s Natural Language API, and a searchable video library. Built with DDB Canada.

Client
Machines Italia
Industry
Manufacturing
Product
Machines Italia homepage with the Italian Trade Agency mark
The challenge

Machines Italia, part of the Italian Trade Agency, promotes Italian-made machinery and manufacturing equipment worldwide. Ahead of a search marketing campaign, the site needed a clearer homepage, more languages, and content that was easier to find, and a separate newsletter site needed folding into the main one.

DDB Canada led design and UX direction; we built it.

What we built

What we built

How the system works, step by step.

  1. Homepage restructure

    New calls to action and graphics, with simpler navigation.

  2. Four languages

    The full site in English, French, Italian, and Spanish, with professional translation.

  3. NLP tagging

    Google’s Natural Language API identifies key phrases, and terms from the tag library are matched to page text to tag content automatically.

  4. Video library

    Searchable, tagged, consistently styled video pages.

  5. One site

    The old newsletter site retired, its content merged into machinesitalia.org.

Under the hood
  • Google Natural Language API
Next
Procurement Feedback PlatformA first-of-its-kind feedback platform for supplier diversity: suppliers survey their corporate buyers and analyze the answers with sentiment analysis, and buyers search and review vendors.
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