Blog

Field notes on agents, search, and systems.

Articles

Researcher compares source documents and a structured synthesis on two monitors.

AI AgentsMar 19, 20267 min readBy Adriana Briscoe

How Gemini Deep Research Assistant Can Save You Hours of Time

When you were in school, did you ever use Spark Notes as a quick refresher on your assigned readings?

A screenshot of the home page of our CRM.

Digital MarketingMar 3, 20266 min readBy Adriana Briscoe

How to Use CRM to Your Advantage

Picture this: at the end of your workday, you come home thinking that all of your work is done, only to find client emails cluttering your inbox with no logical place to go.

Business owner and advisor plan an AI application for existing operations.

Digital MarketingFeb 17, 202610 min readBy Adriana Briscoe

How to Implement an Artificial Intelligence App in Your Business (A Non-Technical Guide)

Artificial intelligence (AI) applications have been increasingly important in modern business operations. According to a McKinsey & Company survey, respondents reported use-case-level cost and revenue benefits, and 64% said AI is enabling their innovation.

A phone and a wireframe skectch in a journal sit on a wooden table.

Digital MarketingFeb 10, 20269 min readBy Adriana Briscoe

AI User Experience: How AI Is Used to Enhance the User Experience

User expectations for digital experiences are only getting higher. According to HubSpot, if a website doesn’t load within three seconds, 40% of customers will usually leave. This makes the demand for efficient, high-quality websites imperative.

A woman browses filing cabinets with her finger. (Photo by Tima Miroshnichenko).

AI AgentsFeb 2, 20262 min readBy Adriana Briscoe

Chunking vs. metadata in an AI knowledge base

A plain-English explanation of how document chunks and metadata work together when an AI system searches company knowledge.

Houses from a bird's eye view (Photo by David McBee).

AI AgentsJan 26, 20264 min readBy Adriana Briscoe

AI in Real Estate: Potential for Growth

AI could automate 37% of real estate tasks and represent $34 billion in operating efficiencies by 2030, according to Morgan Stanley.

Analyst reviews energy and emissions data for an industrial facility.

Digital MarketingJan 20, 20269 min readBy Adriana Briscoe

AI and The Environment: How to Balance Sustainability with Optimization

While AI offers numerous sustainability benefits, including but not limited to optimization, efficiency, and forecasting, it can have an adverse effect on the environment because of the energy, water, and carbon it requires.

A team displays phones and computers on a meeting table.

Digital MarketingDec 24, 20259 min readBy Adriana Briscoe

How AI can boost marketing agencies’ productivity

AI is a transformation tool for agencies. With agencies facing tighter margins, increasing client expectations, and faster turnaround, they’re often under pressure to deliver more value with fewer resources.

A woman works with a screen technology in a purple-lit room.

Digital MarketingDec 15, 20253 min readBy Adriana Briscoe

AI Automation for Business: How You Can Save Time

AI automation has been a life-saver for busy marketers who are looking to make their processes a little more efficient.

Contact

Working on something like this? Tell us where it’s stuck.

A person on our team reads every note and replies within 1–2 business days.

Let's talk