Blog
Blog, page 5
Articles
Website analysis: what to measure and which tools to use
A useful website analysis answers business questions, not just traffic questions. Here is what to look at across analytics, search, behavior, speed, and accessibility, the tools for each, and how to turn the findings into a plan.
How to conduct a website competitive analysis
A website competitive analysis compares your site with the ones your buyers also visit, so you know where you are ahead, where you fall short, and what to fix first. Here is a step-by-step method and a scorecard you can use.
Matomo vs. Google Analytics 4: when privacy-first analytics is the better choice
Matomo gives you full ownership of your analytics data, which matters for healthcare, the public sector, and European audiences. GA4 is free and tied into Google Ads. Here is how they compare and how to choose.
How to use website visitor identification for B2B lead generation
Visitor identification can show which companies may be researching you before they fill in a form. Here is how it works, where it falls short, the privacy rules that apply, and how to turn the signal into pipeline.
How to prevent website hacking and protect customer data
Most attacks on business websites are automated scans for an outdated plugin, a weak password, or an open form. Here is what actually stops them, from HTTPS and a firewall to backups, headers, and your domain.
What an API is, and why it decides what your AI agents can do
APIs let one system read from or act in another. They have powered dashboards and integrations for years, and today they set the limits of what an AI agent can see and do.Contact
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