Italian Private Label

Shining a New Light

Italian Private Label, a website that is one arm of the Italian Trade Agency, helps to connect Italian private label manufacturers with possible business partners. They were looking for a colorful, modern looking site that would reflect the vibrant nature of their Italian manufacturers. We collaborated with them to create a website that helps brings a new crisp enticing look. As a business to business website, they needed a large company directory that could be easily updated.

It was also important that we create a method for companies to register with the website and for the special PLMA shows held throughout the year and throughout the world. We customized the CMS to mirror their work flow and simplified the backend of the site to make it easier to handle companies and organize information. Their new platform allows exhibitor directories to be easily created for specific Private Label events and for companies to easily upload product descriptions and images.