Boost Your Revenue with SEM: What You Need to Know
What Is SEM?
Search Engine Marketing (SEM) is an important part of internet marketing. SEM strives to drive a target audience to your website and increase your website visibility in the Search Engine Results (SERP) Pages. Our website services help you develop new clients and revenue streams.
Our SEM Services may include:
- PPC Campaign Management customized for your special needs.
- Search Engine Optimization (SEO)
- Directory Submissions
- Paid Inclusion Management Services
- Search Engine Submissions
- Banner Advertising
- Online Promotion (e.g., Press Releases, Blogs)
Learn how Psycray’s search engine marketing campaign (SEM) will increase traffic to your website. Increased traffic translates to more customers and growth in revenue. Internet marketing or online marketing is becoming an increasingly important component of almost every company’s marketing efforts. Discover how Psycray can make your internet marketing a success.
To learn more about SEM/SEO as it applies to a specific industry, read Audience Acquisition for Online Media: It’s Not Your Father’s Circulation Model.
Contact us to receive additional SEM information related to your specific industry.
How Is Search Engine Marketing Growing?
Search Engine Marketing Growth Statistics:
62% of search engine users click on results within the first page. 90% of searchers click on a result within the first three pages. Marketers recognize the importance of rankings on search engine results pages and are working to optimize their sites to improve ranking.
Search Engine Marketing (SEM) strategies include PPC campaigns, organic SEO, paid inclusion, and banners. These approaches work to move websites closer to the first-page search results (SERPs).
MarketingSherpa’s 2007 Search Marketing Benchmark Survey indicates that many marketers plan to increase their Pay-per-click (PPC) budgets by at least 11% for the coming year. Search Engine Marketing spending for 2007 exceeded projections and is expected to show growth in double-digit percentages for 2008 despite a gloomy economic forecast.
Surveys conducted by Radar Research and completed by 867 search engine advertisers and agencies show:
- Growing from $9.4 billion in 2006 to $12.2 billion in 2007, the North American SEM industry exceeded 2007 growth projections by over $2 billion.
- Projections for 2013 North American SEM spending expect Search Engine Marketing costs to soar to $26 billion.
- In 2007, SEM dollars were divided between paid placement (87.4%), organic SEO (10.5%), paid inclusion (0.07%), and technology investment (1.4%).
Core search engines like Google, Yahoo, Microsoft, AOL, and Ask.com had a collective increase of 15% when comparing searches made in December 2007 to searches in December 2006. During December 2007:
- Google served 5.6 billion searches
- Yahoo, 2.2 billion
- Microsoft, 940 million
- Time Warner’s AOL, 442 million
- Ask.com, 415 million
More than 113 billion searches were made using these core search engines during 2007 in the U.S. alone (Search Engine Watch).
Why You Should Invest in SEM
Advertisers recognize the importance of an online presence in reaching their target audience. Professional SEM services, including PPC search engine internet marketing and search engine optimization, are the most efficient ways to increase a site’s online presence. Psycray, a provider of quality business solutions and professional SEM, can help you increase your targeted website traffic.
SEM Articles
- Search Engine Marketing Defined: What is SEM?
- Audience Acquisition for Online Media
- Tips to Promote Your Brand by an Integrated Online Campaign
- Tips to Promote Your Brand by Search Engine Marketing
- Tips to Promote Your Brand by Webinar
- Tips to Promote Your Brand by Online Ad Marketing
- Tips to Promote Your Brand by Social Network Marketing
- Tips to Promote Your Brand by Database Marketing
- Customer Relationship Management
- Reputation Management
- Online Display Advertising
- New Media & New Media Marketing Strategies
- Affiliate Programs
WebProNews & Bitwiselogic
For additional industry insights, check out WebProNews and Bitwiselogic.
Organic SEM: A Key for Long-Term Success
What Is Organic Search Engine Marketing?
Organic search results are search engine results occurring when users find websites that have unpaid search engine listings. Organic search accounts for the majority of all searches. It is believed that up to 2/3 of the click traffic today comes from organic search. This makes it even more important that search engine optimization by a custom website design company like Psycray helps you find the keywords being used to locate businesses like yours and helps you move up in the search results.
To achieve a higher ranking in organic search, your website must provide content relevant to the search query, supported by a strong linking structure. A content-rich site with supporting title tags, meta data, and alt tags is critical for success.
Benefits of Professional SEO:
Organic search engine results, alongside pay-per-click ads, form a crucial aspect of online marketing. Website visitors using organic search results are, unlike pay-per-click visitors, totally free. In addition to free visitors, studies have shown that organic search clicks have a high return on investment (ROI). More searchers click on organic results than on PPC ads. Google’s rankings are trusted by most searchers. If Google ranks your site highly, it is more likely to be trusted by visitors.
Challenges of Organic Search
Organic or natural search engine ranking does not come easily or quickly. Improving search engine ranking can take a few weeks to a few months, depending on the competitiveness of your industry. It requires a solid investment in your website. Offering good content relevant to searches being conducted is a must.
An organized SEO campaign by Psycray, a firm accustomed to providing large and small business technology solutions, can be highly effective. Psycray focuses on content, linking structure, and keyword research to ensure success.
Optimizing SEM with PPC and Organic Strategies
The Balance Between PPC and Organic SEM:
Pay-Per-Click Advertising provides immediate traffic to your site. PPC advertising also allows you to closely monitor which keywords bring the most traffic that converts into leads or sales. Organic search engine optimization attracts visitors without any cost. More searchers click on the organic search listings than on the paid ones. Searchers trust natural rankings in Google more, which boosts confidence in the site.
A blend of these two approaches will provide the right mix of immediate growth and investment in future growth. Let Psycray show you how organic search results and PPC campaigns can work best for you.