Why Webinars Matter for Brand Promotion
Webinar is new stuff compared to previous topics we have covered, such as Email Marketing, Database Marketing, and Online Ad Marketing. Webinar is becoming popular and has recently become widely used, playing an important role in the new Internet virtual world. Since it’s very cost-efficient, more and more marketers have increased their investment in it. We would like to share some tips to help your use of Webinar when promoting your brand.
Choose the Right Webinar Platform
Get an appropriate webinar tool/platform. We recommend two tools for you to reference: Webex and GoToWebinar. Webex is very easy to organize and helps you to host a fast and stable webinar. GoToWebinar is a sub-product of GoToMeeting, and you can try a free trial of both by checking on their website. You can learn more about Webex here and GoToWebinar here.
Customize Your Webinar for Brand Recognition
Most Online Meeting and Webinar platforms provide the feature of customization. It’s a great opportunity to promote your brand, upload your company’s logo, highlight keywords, and create a slogan for the current campaign. All this will help emphasize the message you want to deliver to your attendees.
To further enhance branding, consider integrating your webinar promotions with your website. You can check out our guide on Optimizing Website Branding here.
Leverage Co-Branding Opportunities
The Internet is an equitable world. It’s easier to get a chance to place your logo next to a “big brand” company – which hardly ever happens in the real world. Make your webinar topic unique and interesting, send invitations to big companies for free speaker events, and promote opportunities. You will have a great chance to co-brand with them.
For more insights on co-branding, read our article on Strategic Partnerships for Brand Growth here.
Play Advertisement Videos During the Waiting Period
Most of you may already be aware that neither webinar nor online meetings will start on time sharply. Cleverly use the minutes before the webinar kicks off to play a brand ad video. This will help to create a perfect impression. You can refer to best practices for online video marketing here.
Conduct Surveys During Break Sessions
Post a survey during the break session with a program that will not only help you better understand the attendees but also provide a great chance to win more subscriptions. Surveys enhance engagement and allow you to gather valuable insights. Learn more about survey tools and their impact here.
Follow Up with Post-Webinar Letters
Most post-webinar letters are more than just Thank You letters. Offer some valuable whitepapers to win them as subscribers, or send them an email regularly with newsletters or discount promotions. Believe us, you will fall in love with the profit you can get from it.
For better results, check out our guide on Email Marketing Strategies for Retention here.
By implementing these webinar strategies, you can effectively promote your brand and establish a strong online presence. If you want to explore more marketing tactics, visit our Marketing Hub here.