WHAT IS UX, WHAT IS UI
Is your site maximizing the intended user’s online experience?
The user experience (UX) should define your web interface and design. UX is the interaction and experience a person has in using the site to do what they’re intended to do, be it finding out more information, social sharing, deeper brand recognition or relationship building, or getting in touch through the “Contact Us” page.
When was the last time you browsed through your business’s site with your intended user or client in mind and asked, “is our site navigation intuitive? Is our prospective client able to get the information they need and came for?”
User interface, or UI, is the layout and design of the site. It is a site’s cosmetic features once you have all the facial features in place.
The Solution to a Growing Mobile Userbase
No Need for a Mobile App with Responsive Design
If you haven’t heard of responsive design yet, it’s time. 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer (Pew) and 63% of use their phones to go online. These #s don’t include tablet users.
You don’t want to miss out on this growing user base if you don’t have a mobile-friendly site.
Here’s a 101 on Responsive Design. Keep posted — we’ll cover more in the next WebSnip.