search results that focus only on their target area of interest. You can target ads more effectively to site visitors. As an advertiser on a vertical site you are able to reach potential customers more quickly.
WHO IS USING PAID SEARCH?
Paid search spending in the US is focused in four categories – retail, financial services, media and entertainment and travel. Spending on paid search in these four areas alone accounts for 79% of the total market. 1 Zia Wigder, Vice President and Research Director at Jupiter Research predicts that vertical search providers will continue to grow and “play an important role in the paid search market in the next five years.“
CAN VERTICAL SEARCH HELP YOU?
Vertical search may not be the answer for every website. It will not generate the same amount of traffic found in an organic search engine listing for a site that has been developed and designed by a professional website design company like Psycray.