Digital marketing consultants are valuable advisors for any company looking to increase traffic, leads, or sales. According to Clutch, a business-connecting company, 84% of enterprises have hired a marketing agency, according to a 2016 Enterprise Marketing Survey, and 80% of small businesses have hired a digital marketing agency or consultant, according to a 2017 Business Marketing Survey.
Clearly, businesses find value in investing in digital marketing.
In this post, we’ll detail how digital marketing consultants can work with you to grow your company.
We’ll cover the following:
- What are digital marketing consultants?
- What qualifications should you look for in a trusted digital marketing consultant?
- What is the difference between digital marketing consultants and online marketing consultants?
- What are the various ways they can help?
- How can Psycray help your team drive business growth?
- Concluding thoughts.
What are digital marketing consultants?
Digital marketing consultants are professionals who advise people on how to grow their brands through online and offline digital channels. Depending on your business goals, they can help you figure out which channels to use and what messaging to craft to attract people to your offerings. Whether you’re looking to spread awareness or drive profits, digital marketing consultants are a great investment.
What qualifications should you look for in a digital marketing consultant?
In general, the following traits make for a trusted digital marketing consultant:
- A solid background in digital marketing, typically with a minimum of a Bachelors degree in marketing or a related field or a digital marketing bootcamp.
- A proven track record of helping companies skyrocket their business growth.
- A body of credible marketing work, whether that be through content, speeches, or a portfolio.
Many digital marketing professionals also choose to obtain professional certifications to enhance their repertoire, such as the Social Media Marketing Certification from HubSpot or an SEO certification, according to Indeed.
Perhaps most importantly, digital marketing consultants should have a blend of certain hard and soft skills: copywriting, digital proficiency, knowledge of marketing, creativity, research skills, communication skills, collaboration skills, and attention to detail are all important, according to Indeed.
The qualifications can vary a bit, but in general, look for someone who has proven through their work and credentials that they know how digital marketing works.
What is the difference between digital marketing consultants and online marketing consultants?
While digital marketing consultants focus on all aspects of online marketing, including both Internet and television, online marketing consultants focus solely on internet-based channels. For more information on online marketing consultants, check out the following blog post: Top 5 Online Marketing Consultant Experts You Can Learn From.
How can digital marketing consultants help me?
According to Lead Genera, a B2B and B2C web development, digital marketing, and tech company, digital marketing consultants can help marketers in a myriad of ways.
- They can help you adapt your strategies to meet market demands and your own business goals.
Digital marketing consultants are experts in their field. As such, they know that listening to the market, one’s competitors, and the ever-evolving digital landscape is critical to success. By learning more about where a company stands and what their goals are, they can help companies make the adaptations they need to grow.
- They can optimize your content.
Digital marketing consultants understand the importance of high-quality content that appeals to human readers and search engines. As such, they can help you improve your website’s SEO ranking and improve your existing content to make it rank higher in the search engines. They can also help you optimize your content for relevant keywords and search queries.
By making your content as valuable and SEO-friendly as possible, they can help you drive traffic, brand loyalty, and conversions.
- They can enhance your social media presence.
Digital marketing consultants understand the power of social media to harness and engage your audiences. Social media is a tool meant to connect people and foster community.
Good digital marketing experts understand this; as such, they make social listening and responsiveness top priorities for brands looking to increase their reputation and sales.
What kind of services can digital marketing consultants offer?
According to Hawk SEM, digital marketing consultants can offer the following services:
- Digital marketing strategy.
By conducting an audit of your current online presence, digital marketing consultants can help you optimize your content and create a marketing plan.
- Content marketing strategy.
Content marketing consultants can assess your current content, look at competitors’ content to determine gaps that need to be filled, and create a content strategy for you based on those gaps.
- SEO advice.
Digital marketing consultants can look at your existing SEO and determine ways to improve your scores.
- PPC advice.
Digital marketing consultants can audit your current pay-per-click campaigns, make suggestions for improvement, and implement optimization techniques.
- Paid media advice.
Digital marketing consultants can create a paid media strategy and work with you to manage bids, as well as advise on channels, targeting, segmentation, ad creatives, and KPIs.
- Social media advice.
Social media consultants can look over your current social media work and create a comprehensive strategy that satisfies your needs.
- CRO analysis.
They can analyze your current conversion rates, A/B test pieces of your marketing campaign, and conduct behavioral analysis, such as heat mapping, to find opportunities for increasing conversion rates.
- Marketing analytics, research, and automation advice.
Lastly, digital marketing consultants can help you make sense of your metrics, perform target audience and competitor research, and automate tedious marketing tasks.
How can Psycray help your team drive business growth?
At Psycray, we not only offer AI and technology solutions, but we also specialize in PPC, SEO, SEM, and AI/SEO to drive search traffic.
Our team regularly utilizes SEO and keyword planning tools in our day-to-day content creation efforts to improve audience engagement and search engine rankings. Our staff has years of experience in keyword research, search engine copywriting, and keyword placement. We optimize titles, meta tags, headers, alt tags, and more with relevant keywords. We also check your site for broken links, redirects, and any mistakes in the HTML code to make sure you have the healthiest site score possible.
In addition, we seek advice from marketing experts. For instance, one of our team members attended an American Marketing Association event about soft skills for marketers to learn more about how to adopt an adaptable mindset at work. Attending this event helped them learn ideas they’re currently applying to their marketing efforts at Psycray. This demonstrates that seeking a marketing consultant of any kind can go a long way in fostering personal and professional growth.
If our tools sound exciting, please contact us for more information on how we can help your business.
Concluding Thoughts
In conclusion, digital marketing consultants can utilize their breadth and depth of marketing knowledge in multiple areas of digital marketing to help your brand improve.
Whether it’s through SEO, social media, or something else entirely, digital marketing experts are well-versed in multiple tools that your business can benefit from.
So, don’t be afraid to invest in resources that can help you — your future successful business will thank you.