Microsoft Copilot is an exciting, multifaceted AI assistant offered through Microsoft 365 that helps businesses work faster. For instance, in enterprise organizations, Copilot led to positive productivity shifts in 78% of companies, according to ElectroIQ.
If this sounds enticing to you, you may want to give Copilot a try.
Copilot is an emerging AI companion that hosts a range of services from generating content to planning itineraries.
At Psycray, we think this platform could be especially beneficial for our clients in the professional associations sector, who often have to juggle multiple tasks such as learning new terminology, event planning, and marketing, among other responsibilities. In fact, we’ve helped clients embrace Copilot by supporting them in using the tool for summarizing team threads, drafting Outlook responses, and using quick Excel formulas.
In this blog post, we’ll cover the following:
- What is Copilot?
- Key Features.
- Common Uses.
- Practical Applications for Associations.
- Concluding Thoughts.
What is Copilot?
Copilot is an AI-powered search and answer engine. It can easily answer questions, create images, produce a summary, introduce existing high-quality images, and more.
Key Features of Copilot
- Copilot Video Creator: Copilot can easily generate 5-second videos using the words you give it.
- Copilot Image Creator: Copilot can convert your words into stunning visuals in a matter of seconds.
- Translator: Copilot can translate words to various languages in real-time.
- Web Search: Copilot’s search algorithms provide relevant results quickly, focusing on quality information over the quantity of sources.
Common Uses of Copilot
Copliot is commonly used as a research and writing assistant, according to Microsoft. It can help professionals draft emails, reports, and blog posts. It can also summarize documents, making it easier for professionals to interpret lengthy information.
Furthermore, it’s used for quick image and video generation, such as for business social media posts or marketing materials.
The tool’s versatility in everything from writing to content creation makes it a valuable all-in-one asset for any business.
Practical Applications for Professional Associations.
Let’s pretend an employee is new to an investment recovery association and is overwhelmed by all of the new terminology she is seeing.
Any time she is stuck on something, she can use Copilot to help her find answers. That way, she can learn about her industry efficiently without having to spend lots of time researching on her own.
As another example, if another member is looking to get certified in their industry, they can consult Copilot to find out how and where to get certified.
In addition to benefiting from research assistance, members of professional associations can use Copilot’s generative AI features to take their associations to the next level. For example, they can use the tool to create informative thought leadership blog posts that attract potential members to their organization. They can also use the platform to generate compelling videos and images that will engage their members, such as videos promoting upcoming events. Lastly, they can use Copilot to aid with more tedious tasks like scheduling so that they can focus on higher-level strategies to improve their organization.
Copilot’s ability to deliver information and content efficiently makes it helpful for professional associations looking to grow and strengthen their membership base without hassle.
Concluding Thoughts
In conclusion, Copilot is a multifaceted AI tool that can aid professional associations with everything from recruitment to event planning. By taking advantage of these tools, professional associations can free up time to focus on their offerings for professionals.
At Psycray, we help professional associations harness custom AI solutions to reach their potential. If this sounds like something your business could benefit from, feel free to contact us.

