Marketing can be a beautifully creative challenge, but let’s face it: marketing teams with multiple clients simply do not have the time and energy needed to manage the administrative tasks and strategy work simultaneously.
With multiple projects occurring simultaneously and clients messaging you left and right, it’s hard to stay on top of everything.
That’s where AI solutions can step in and take work off your plate. From campaign strategy to social media posts, agencies can use AI to benefit their workflows in multiple ways.
In this blog post, we’ll cover:
- What agencies need.
- How AI can fill the gap in their needs.
- How Psycray can help agencies using AI.
- Concluding Thoughts.
What agencies need
A marketing agency needs multiple moving parts to be successful. First of all, it needs big data pulled from search engines, social media platforms, and even text and email applications, according to Anchor Digital.
It also needs strong relationship management to keep customers engaged and happy. Businesses understand the importance of strong word-of-mouth, positive reviews, and a generally positive reputation in keeping people coming back. Also, anything they post on social media has the potential to be a two-way conversation, which means that the content they post must be engaging and relevant to their audiences.
To craft effective communication, marketers need to use big data to create targeted, custom audiences to whom messages can be tailored and given at the right place and time.
Lastly, a marketing agency needs strong brand design and management, strategy, research, planning, and technical development. To take care of these needs, a managing director, accounts director, heads of paid search, content coordinator, copywriter, web developer, graphic designer, and business development manager are often needed.
How AI can fill the gap
While talented marketers will fill roles such as Brand Director, Content Coordinator, Accounts Coordinator, and other essential positions, AI can serve a more specialized role in the mix.
For instance, if social media posts need to be automated, AI platforms such as Followr.ai can help you schedule posts to be published automatically.
AI can also help you with your CRM tasks, using algorithms to automate follow-up tasks and make relationship upkeep easier.
Lastly, AI can be a great aid in the research process. Google AI and Bing overviews can help you compile data more quickly and efficiently.
How Psycray can help agencies using AI
In addition to offering PPC, SEM, and SEO help, we also perform marketing automation. We do this for our own work by scheduling social media posts in advance and automatically generating meeting notes, but we can execute similar tasks for your company as well.
Concluding Thoughts
AI can be a great tool for agencies looking to upscale and make their processes more efficient. If this appeals to you, please contact us. We look forward to learning about how we can help you achieve your goals.