AI automation has been a life-saver for busy marketers who are looking to make their processes a little more efficient.
The data proves it: according to Aristek Systems, a custom software development and IT company, a McKinsey survey found that 78% of organizations report using AI as part of their business. What’s more, Deloitte reports that 12% of AI early adopters have seen an ROI from their efforts, and AI has saved content marketers roughly 11.4 hours of time that they can use to focus on more strategic work.
At Psycray, we use AI and automation tools through Zoho CRM, Prosp, and Followr.ai. This lets us focus on higher-level priorities, such as creating connections with our clients, while AI takes care of busywork.
In this blog post, we’ll cover:
- How we automate lead contacting using Zoho CRM.
- How we automated a LinkedIn InMail campaign using Prosp.
- How we automate social media posts.
- How you can use automation tools to enhance your business.
- Concluding thoughts.
How we Use ai automation lead contacting using Zoho CRM
At Psycray, we contact leads automatically by creating rules with certain conditions. These rules are linked to specific email templates, which are sent to our contacts automatically if they satisfy the prescribed rules.
As an example, when we create a lead, and the industry for the lead contains the word ‘association,’ Zoho CRM will automatically send an email we created called “Association Mailer 1.”
By automating this process for lead emailing, we save ourselves time and energy and create a more instantaneous experience for our leads. So, it’s a win-win situation for us.
According to Zoho, beyond helping with lead, deal, contact, and email management, Zoho CRM can automate sales tasks through intelligent workflows and macros. In addition, leads will flow through the pipeline more smoothly due to automatic lead assignment, which matches the correct leads to the appropriate sales reps. This frees sales professionals to focus more on their selling and less on administrative work.
How we used ai automation for a LinkedIn INmail campaign using Prosp
In addition to using Zoho CRM, we’ve also used Prosp for cold outreach email campaigns to 2nd-degree contacts who may be interested in our services.
For instance, we created an email template in Prosp and sent it out to those contacts automatically in a LinkedIn InMail campaign. This allowed us to speed up the process of emailing multiple contacts at once.
How we automate social media posts
While we don’t do this all of the time, we sometimes work within Followr.ai, an all-in-one hub for creating and publishing social media posts across multiple channels simultaneously. This helps us save time in the posting process by taking away the repetitive tasks of logging in to each individual platform to post.
How you can use automation tools to enhance your business
You can use automation tools in multiple ways to save your business time and money. For instance, you can:
- Create workflows in CRMs that automatically send emails to leads.
- Build AI agentic chatbots that automatically respond to common customer inquiries.
- Take advantage of automated scheduling tools on social media platforms and AI content tools.
Concluding Thoughts
In conclusion, AI can automate a good chunk of your administrative burden if you’re willing to take the time to get acquainted with it and have it work for you.
If our AI agentic solutions interest you, feel free to contact us. We’d love to hear from you.