Digital Marketing Tactics to Generate Leads in 2023

By Maaz Ahmed Digital Marketing October 11, 2023

How can you boost lead generation using digital marketing?

Choose the Right Channels: Select digital marketing channels that align with your business goals and audience.
Optimize Website: Ensure your website is user-friendly, attractive, informative, and persuasive to capture leads.
Valuable Blog Content: Create keyword-optimized, engaging, and lead-generating blog posts for organic traffic.
Effective Email Marketing: Use permission-based, segmented, personalized, and action-oriented email campaigns.
Strategic Social Media: Develop a strategic, relevant, engaging, and lead-generating approach on social platforms.
Utilize Video and Influencers: Create high-quality, relevant videos with CTAs and leverage influencer marketing for lead generation.

To excel in lead generation through digital marketing, it’s crucial to choose the right channels, optimize your website for user-friendliness and persuasion, create valuable and SEO-optimized blog content, implement personalized and segmented email campaigns, strategically engage on social media, and harness the power of high-quality video and influencer partnerships. These tactics, customized to your specific goals and audience, can establish a steady flow of qualified leads, ensuring ongoing business growth and success in the digital age.

Lead generation is the process of attracting and converting prospects into potential customers who have an interest in your product or service. It is one of the most important goals of any digital marketing strategy, as it helps you build a pipeline of qualified leads that can eventually become loyal customers.

But how do you generate leads in the digital age, where consumers have access to a plethora of information and options online? How do you stand out from the competition and capture the attention of your target audience?

The answer lies in choosing the right digital marketing channels and tactics that suit your business objectives, budget, and industry. Digital marketing channels are the platforms or mediums that you use to reach your audience online, such as websites, blogs, social media, email, etc. Digital marketing tactics are the specific actions or methods that you use to execute your strategy on each channel, such as SEO, content marketing, PPC, etc.

In this article, we will explore some of the best digital marketing channels and tactics that can help you generate more leads for your business in 2023. We will also provide some tips and best practices on how to optimize your performance on each channel and tactic.

Website

Your website is the foundation of your digital marketing strategy, as it is the place where you can showcase your brand, products, services, and value proposition to your visitors. It is also the place where you can capture leads by using various techniques such as landing pages, forms, pop-ups, chatbots, etc.

To generate more leads from your website, you need to ensure that it is:

User-friendly: Your website should be easy to navigate, fast to load, responsive to different devices, and accessible to all users.
Attractive: Your website should have a professional design, clear layout, appealing visuals, and consistent branding.
Informative: Your website should provide relevant and useful information about your business, such as who you are, what you do, how you can help your customers, what makes you different from others, etc.
Persuasive: Your website should have compelling copy, strong calls-to-action (CTAs), social proof (such as testimonials, reviews, case studies, etc.), and incentives (such as discounts, free trials, ebooks, etc.) that can motivate your visitors to take action and become leads.

Blog

Your blog is an extension of your website that allows you to publish fresh and engaging content on topics related to your industry, niche, or audience. It is one of the most effective ways to attract organic traffic from search engines, social media, and other sources. It is also one of the best ways to establish your authority, credibility, and thought leadership in your field.

To generate more leads from your blog, you need to ensure that it is:

Keyword-optimized: Your blog posts should target relevant keywords that your audience is searching for online. You can use tools like Google Keyword Planner or SEMrush to conduct keyword research and find the best keywords for your content.
Value-added: Your blog posts should provide valuable information that can solve a problem, answer a question, educate, entertain, or inspire your audience. You should avoid creating content that is too promotional or salesy.
Engaging: Your blog posts should have catchy headlines, captivating introductions, clear structure (with headings and subheadings), scannable text (with bullet points and lists), appealing images (with alt text), and interactive elements (such as videos, infographics, podcasts etc.) that can keep your readers interested and engaged.
Lead-generating: Your blog posts should have clear and relevant CTAs that can direct your readers to take the next step in their buyer journey. You can also use lead magnets (such as ebooks, whitepapers webinars etc.) that can offer more value in exchange for their contact information. You can also use tools like OptinMonster or Sumo to create pop-ups, slide-ins or banners that can capture leads on your blog.

Email

Email is one of the oldest but still one of the most powerful digital marketing channels that can help you communicate with your audience in a personalized and direct way. It is also one of the most cost-effective channels that can deliver a high return on investment (ROI).

To generate more leads from email marketing you need to ensure that it is:

Permission-based: You should only send emails to people who have given you their consent to receive them. You can use tools like Mailchimp or [HubSpot] to create opt-in forms or landing pages that can collect email addresses from your website visitors.
Segmented: You should segment your email list based on various criteria such as demographics, behavior, interests, preferences, etc. This will help you tailor your email content and offers to suit the needs and wants of each segment.
Personalized: You should personalize your email content and subject lines to make them more relevant and appealing to each recipient. You can use tools like [Mailshake] or [Lemlist] to automate personalized email campaigns that can increase your open and click rates.
Action-oriented: You should include clear and compelling CTAs in your emails that can prompt your recipients to take action and become leads. You can also use tools like [Calendly] or [Acuity Scheduling] to enable your recipients to book appointments or consultations with you directly from your emails.

Social Media

Social media is one of the most popular and influential digital marketing channels that can help you reach a large and diverse audience online. It is also one of the best ways to build relationships, trust, and loyalty with your audience.

To generate more leads from social media, you need to ensure that it is:

Strategic: You should have a clear social media strategy that defines your goals, target audience, platforms, content, frequency, metrics, etc. You should also use tools like [Hootsuite] or [Buffer] to manage and schedule your social media posts across different platforms.
Relevant: You should choose the right social media platforms that suit your industry, niche, and audience. You should also create and share content that is relevant to your audience’s interests, needs, and pain points.
Engaging: You should create and share content that is engaging, entertaining, informative, or inspiring to your audience. You should also encourage interaction and feedback from your audience by asking questions, running polls, hosting live sessions, etc.
Lead-generating: You should use various techniques and tools to generate leads from social media, such as:

Creating lead ads on platforms like [Facebook] or [LinkedIn] that can collect contact information from your audience without leaving the platform.
Creating landing pages or lead magnets that can offer more value to your audience in exchange for their contact information. You can use tools like [Unbounce] or [Leadpages] to create landing pages or lead magnets that can integrate with your social media platforms.
Creating contests or giveaways that can incentivize your audience to share their contact information or refer others to your business. You can use tools like [Gleam] or [Rafflecopter] to create and run contests or giveaways on social media.

Video

Video is one of the most engaging and effective digital marketing channels that can help you capture the attention and interest of your audience. It is also one of the best ways to showcase your brand personality, product features, customer stories, etc.

To generate more leads from video marketing you need to ensure that it is:

Quality: You should create high-quality videos that have good sound, lighting, editing, etc. You should also use tools like [Wistia] or [Vidyard] to host and optimize your videos for SEO, analytics, etc.
Relevant: You should create videos that are relevant to your audience’s needs, wants, and pain points. You should also create videos that are relevant to the stage of the buyer journey that your audience is in (awareness, consideration, decision).
Engaging: You should create videos that are engaging, entertaining, informative, or inspiring to your audience. You should also use various elements such as storytelling, humor emotion etc. to make your videos more appealing and memorable.
Lead-generating: You should use various techniques and tools to generate leads from video marketing such as:

Adding CTAs or forms within your videos that can direct your viewers to take action and become leads. You can use tools like [Wistia] or [Vidyard] to add CTAs or forms within your videos.
Creating gated videos or video series that can offer more value to your viewers in exchange for their contact information. You can use tools like [Wistia Channels] or [Thinkific] to create gated videos or video series that can collect leads from your viewers.
Creating live videos or webinars that can interact with your viewers in real-time and offer them valuable information or offers. You can use tools like [Zoom] or [WebinarJam] to create live videos or webinars that can generate leads from your viewers.

Influencer Marketing

Influencer marketing is one of the most trending and effective digital marketing channels that can help you leverage the influence and authority of other people who have a large and loyal following on social media or other platforms. It is also one of the best ways to reach new and niche audiences, increase brand awareness, and generate word-of-mouth referrals.

To generate more leads from influencer marketing, you need to ensure that it is:

Strategic: You should have a clear influencer marketing strategy that defines your goals, target audience, budget, platforms, influencers, content, metrics, etc. You should also use tools like [BuzzSumo] or [Upfluence] to find and analyze influencers in your industry or niche.

Relevant: You should choose the right influencers who are relevant to your brand, product, service, and audience. You should also create and share content that is relevant to the influencer’s style, tone, and audience.

Authentic: You should build genuine and long-term relationships with your influencers and respect their creative freedom and integrity. You should also disclose your partnership with your influencers and follow the ethical and legal guidelines of influencer marketing.

Lead-generating: You should use various techniques and tools to generate leads from influencer marketing such as:

Asking your influencers to include CTAs or links to your website, landing page, or lead magnet in their posts or stories that can direct their followers to take action and become leads.
Asking your influencers to create reviews, testimonials, tutorials, or case studies that can showcase the benefits and results of your product or service and encourage their followers to try it out.
Asking your influencers to host contests or giveaways that can incentivize their followers to share their contact information or refer others to your business.

Conclusion

As you can see, there are many digital marketing channels and tactics that can help you generate more leads for your business in 2023. However, you should not try to use all of them at once, as that can be overwhelming and ineffective. Instead, you should focus on the ones that are most suitable for your business objectives, budget, industry, and audience. You should also test and measure your performance on each channel and tactic and optimize them accordingly.

Remember, lead generation is not a one-time event, but a continuous process that requires constant effort and improvement. By using the right digital marketing channels and tactics you can create a steady stream of qualified leads that can fuel your business growth and success.

The Best Digital Marketing Channels and Tactics to Generate Leads