What is Psycray’s approach to law firm marketing?
Psycray empowers law firms by providing ongoing support, educating clients on tasks that cannot be outsourced, and offering reasonably priced services for tasks that are impractical to handle internally. We aim to streamline office workflows to function as powerful marketing tools, enabling firms to achieve their full potential.
Introduction
Online marketing is a high priority for most law firms, yet many are unsure where to start or what can be handled internally. Psycray uses a collaborative approach to law firm marketing by educating clients on in-house tasks, providing ongoing support, and offering practical solutions for tasks that are difficult to manage alone.
Client Challenges and Solutions
Our client, a small law office, faced several common issues:
Unbilled Out-of-Office Calls: The client wanted to keep in touch with clients without giving out personal numbers and needed to bill for all calls.
- Solution: We identified a VOIP provider integrated with Smokeball, ensuring every call is tracked and billed. The RingCentral mobile app allows receiving calls on the go while displaying the firm’s number, enabling business continuity during the COVID-19 outbreak.
Time-Consuming Document Management: The staff spent excessive time sending the same documents to various parties.
- Solution: By implementing Smokeball case management software, documents can be submitted once and automatically sent to necessary parties, eliminating multi-touch time loss.
Fragmented Client Communication: The client struggled with keeping track of phone calls, calendar events, and emails.
- Solution: Integrating all systems provided instant access to email, call, and document history. Employees can now view call history for contacts in Outlook, manage cases in Smokeball, and automate document creation in Microsoft Word/Excel.
Detailed Steps and Benefits
Step 1: Billing for Out-of-Office Calls
Our client wanted to maintain close client relationships without giving out personal phone numbers and needed to bill for all calls. We implemented a VOIP system integrated with Smokeball to track and bill calls. The RingCentral app allows receiving and making calls on the go, ensuring the firm’s number is displayed.
Step 2: Improving Efficiency
The client’s staff spent a lot of time sending the same documents to various entities. Implementing Smokeball allowed for single submission and automatic distribution of documents. Internal email exchanges were reduced by collaborative document management within Smokeball.
Step 3: Integrating Systems for Seamless Communication
We integrated the client’s systems, providing instant access to all communication and document history. Employees can now view call history in Outlook, manage cases in Smokeball, and automate document creation in Microsoft Office, streamlining workflow and increasing efficiency.
Conclusion
Psycray’s integrated approach to law firm marketing focuses on empowering clients with the tools and knowledge to handle internal tasks efficiently while offering practical solutions for complex tasks. By streamlining workflows and integrating systems, we help law firms achieve their full potential and improve their overall efficiency.
Taxonomy Terms
Law Firm Marketing, VOIP Integration, Case Management Software, Workflow Optimization