Blog
Digital marketing articles.
Articles on search, B2B marketing, customer journeys, and campaign operations.
Articles
Answer engine optimization: how B2B sites get cited by AI search
Buyers increasingly ask AI tools before they visit a website. Here's how to make your content what those tools find, trust, and cite.
B2B Customer Journey Mapping: Complete Guide for 2026
B2B customer journey mapping is the process of planning how you will reach customers on their journey to finding you for their solution.
Marketing Automation Best Practices for B2B
Marketing automation in a B2B context is the process of creating workflows that can independently manage digital marketing tasks to target businesses without human input.
AI use cases for B2B marketing: start with the workflow
Five practical places AI can help a B2B marketing team, and the data, review, and measurement each one needs.
How we built a security campaign with Google Labs Pomelli
A behind-the-scenes look at the inputs, drafts, and human edits behind a Psycray security campaign made with Pomelli.
How to Use Sheetify CRM for Your Business
Sheetify CRM is a smart investment for businesses.
How to Use Nano Banana for Your Visual Needs
Nano Banana (also known as Gemini 3 Pro Image) is a state-of-the art image editing program that works with the context you give it to create informed, compelling visualizations, according to Google Blog.
How to Develop a Full-Fleshed AI Strategy
When you take a road trip, you can’t get there without a plan and the tools (car, gas) to get there.
How to Use CRM to Your Advantage
Picture this: at the end of your workday, you come home thinking that all of your work is done, only to find client emails cluttering your inbox with no logical place to go.
How to Implement an Artificial Intelligence App in Your Business (A Non-Technical Guide)
Artificial intelligence (AI) applications have been increasingly important in modern business operations. According to a McKinsey & Company survey, respondents reported use-case-level cost and revenue benefits, and 64% said AI is enabling their innovation.
AI User Experience: How AI Is Used to Enhance the User Experience
User expectations for digital experiences are only getting higher. According to HubSpot, if a website doesn’t load within three seconds, 40% of customers will usually leave. This makes the demand for efficient, high-quality websites imperative.
AI and The Environment: How to Balance Sustainability with Optimization
While AI offers numerous sustainability benefits, including but not limited to optimization, efficiency, and forecasting, it can have an adverse effect on the environment because of the energy, water, and carbon it requires.
How AI can boost marketing agencies’ productivity
AI is a transformation tool for agencies. With agencies facing tighter margins, increasing client expectations, and faster turnaround, they’re often under pressure to deliver more value with fewer resources.
AI Automation for Business: How You Can Save Time
AI automation has been a life-saver for busy marketers who are looking to make their processes a little more efficient.
AI in Construction: How AI can improve safety and enhance quality
We’ve already discussed how artificial intelligence (AI) can help manufacturing companies, and it can be equally as helpful for construction firms.
AI and Manufacturing: Applications and Opportunities for Expansion
The manufacturing industry — with its multi-step assembly lines and needs for quality control — can benefit from automation technologies now more than ever.
How Chatbot Customer Service Can Optimize Your Business
Customer service is a multifaceted sector, filled with customer purchases, requests, and appointments. With such a variety of tasks involved, professionals often wonder how to make customer service more efficient.
How Digital Marketing Consultants Can Elevate Your Company’s Growth
Digital marketing consultants are valuable advisors for any company looking to increase traffic, leads, or sales.
B2B database marketing: build a contact database sales and marketing can trust
Database marketing only works when the data underneath it is right. Here is how to collect contacts with consent, keep them clean, segment them usefully, meet the current email sending rules, and measure what the database earns.
Website analysis: what to measure and which tools to use
A useful website analysis answers business questions, not just traffic questions. Here is what to look at across analytics, search, behavior, speed, and accessibility, the tools for each, and how to turn the findings into a plan.
How to conduct a website competitive analysis
A website competitive analysis compares your site with the ones your buyers also visit, so you know where you are ahead, where you fall short, and what to fix first. Here is a step-by-step method and a scorecard you can use.
Matomo vs. Google Analytics 4: when privacy-first analytics is the better choice
Matomo gives you full ownership of your analytics data, which matters for healthcare, the public sector, and European audiences. GA4 is free and tied into Google Ads. Here is how they compare and how to choose.