We tried Google Labs Pomelli while planning a campaign for Psycray’s security services. The useful part was not a one-click finished campaign. It was a fast way to turn our existing brand materials and service brief into drafts we could evaluate and refine.
What we gave Pomelli
We started with our website URL so Pomelli could build what Google calls a Business DNA: a working profile of colors, type, images, and tone. We then supplied an internal brief describing the security services the campaign needed to explain. The brief covered website protection, email authentication, DNS hardening, backups, CMS maintenance, and incident readiness, along with a second group of services such as phishing-resistant MFA, endpoint protection, scanning, and zero-trust access.
That context mattered. A tool can produce a polished graphic from a vague prompt, but it cannot know which services we actually offer or how we want to position them unless we provide that information.
What came back
Pomelli produced several infographic directions. We selected the clearer ones and asked it to add short motion treatments to a couple of graphics. It also generated a draft brand book and a website concept. The brand book included suggested colors, type, imagery, and voice guidelines. We treated those as proposals to review, not as a replacement for our actual brand standards.
The first drafts were useful for exploring directions quickly, but the campaign still needed an editorial pass: checking service language, removing anything that overstated an offering, keeping graphics readable, and deciding which message belonged on which channel.
How we finished the campaign
After reviewing and editing the assets, we scheduled the selected security infographics for LinkedIn, Facebook, and X in batches. We kept the approved service brief and final selections together so the campaign could be checked and reused.
What we learned
- Give the tool approved source material. The service brief did more work than a clever prompt.
- Choose and edit the outputs. Generated brand materials are suggestions, not authoritative specifications.
- Check every public claim against the actual service and campaign before scheduling it.
- Judge the workflow by the quality of the finished campaign, not by how quickly the first image appears.
Google describes Pomelli as an experiment for creating brand-aware campaigns and, more recently, brand books and website concepts. Features and availability can change. This account describes our June 2026 workflow, not a promise that every account will see the same controls or outputs.