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Articles by Jordan
How an AI API can personalize customer experiences responsibly
A practical blueprint for using an AI API to answer from approved customer data, connect to business systems, and keep people in control of sensitive actions.
Best free AI apps: six useful starting points for work
A practical comparison of six free AI apps for writing, research, design, and everyday work, including where free plans stop and what to check before sharing business data.
What an AI agent actually does inside a B2B operation
Skip the demos. Here's what agents do day to day in a working business, where they should stop, and how to pick the first one worth building.
Answer engine optimization: how B2B sites get cited by AI search
Buyers increasingly ask AI tools before they visit a website. Here's how to make your content what those tools find, trust, and cite.
Human in the loop by design: where agents should hand off
The most reliable agents aren't the most autonomous ones. They're the ones designed to hand off at exactly the right moment.
How to improve the UX of a business website: a practical guide
Good UX on a business site comes down to a few things done well: knowing what visitors came to do, making it easy to find, fast on a phone, and usable by everyone. Here is how to find what is wrong and fix it in order.
B2B database marketing: build a contact database sales and marketing can trust
Database marketing only works when the data underneath it is right. Here is how to collect contacts with consent, keep them clean, segment them usefully, meet the current email sending rules, and measure what the database earns.
Website analysis: what to measure and which tools to use
A useful website analysis answers business questions, not just traffic questions. Here is what to look at across analytics, search, behavior, speed, and accessibility, the tools for each, and how to turn the findings into a plan.
How to conduct a website competitive analysis
A website competitive analysis compares your site with the ones your buyers also visit, so you know where you are ahead, where you fall short, and what to fix first. Here is a step-by-step method and a scorecard you can use.
Matomo vs. Google Analytics 4: when privacy-first analytics is the better choice
Matomo gives you full ownership of your analytics data, which matters for healthcare, the public sector, and European audiences. GA4 is free and tied into Google Ads. Here is how they compare and how to choose.
How to use website visitor identification for B2B lead generation
Visitor identification can show which companies may be researching you before they fill in a form. Here is how it works, where it falls short, the privacy rules that apply, and how to turn the signal into pipeline.
How to prevent website hacking and protect customer data
Most attacks on business websites are automated scans for an outdated plugin, a weak password, or an open form. Here is what actually stops them, from HTTPS and a firewall to backups, headers, and your domain.