PSYCRAY LAW SITES – CASE STUDY
Attorney Tim Henderson wanted to start his own practice and set it apart from the rest. His site had basic information, but no general appeal. It was dated. His first website was in need of an updated look to make a stronger appeal and build lasting client relationships. Psycray staff gave Tim’s site a fresh and modern feel that brings it into the 21st century. Fitting the look of the site with the brand and front-end keywords that make it clear the site is perfected for the law industry. Psycray served not only as the web tech to develop new, custom pages, but served as the marketing team to develop the site and build traffic.
Our staff wrote new copy and maximized content for each page — each of the various practicing areas now have custom content that demonstrate how Tim Henderson has had experience in and understands that specific field. No one would want to hire a lawyer who hasn’t worked in your industry previously – the site should demonstrate the terminology required to provide the appropriate type of assistance. This helps garner client-lawyer trust and build that critical client relationship right from the start.
Psycray helped establish and attract that initial sustainable client interaction. The information provided on the home site helped direct clients to contact me if they needed services I could provide, while giving others the basic information they needed to know if my practice was a fit for their case. – Tim N. Henderson, Attorney at Law
New and original copy for the TimHendersonLaw.com site tripled the number of pages from the earlier site. We believe the site should be specific to the needs of the clients — and easy to navigate so they find their way to the appropriate page, then immediately find the Contact Us page and get in touch.
Our team has experience in building strong SEO and placing tags on every page on the site. We help your site rank well in search results –we’ve even had the #1 ranking for various keywords for several years as the active marketers for the website.
It’s also important to invest in smart paid search. With over 37% of total traffic to the legal industry driven by paid search, getting seen on the top of search results is a must to get noticed.
We can even translate the entire site into Spanish and help you reach an even broader audience.
This website was originally created to provide a useful legal research source for attorneys and a free service to assist consumers in understanding class action lawsuits. We took this 100+ page site and redesigned the entire look. We provided a streamlined page design, more modern look and additional organization. For reference pages with extensive linking, we created copy for abstracts. To help with site ranking, we wrote page descriptions and created more descriptive page titles.
We were able to push the site to the top in Google rankings for many of the focused terms (class action litigation, mdl rules, class action search) and to this day they are still on page one of Google. We also provided link maintenance — checking and removing broken links, adding links with relevant content, and updated class action news items.
Psycray has been in the website-building business for 14 years, and has largely managed a handful of law sites for 10 years, but is making it a point to develop sustainable client relationships and build a clientele in the law space. We want to help you gain repeatable,good business. Contact us and let us attract more clients for you.