To assess your tone, you should be asking yourself if your message is clear, confident and compelling (The 3 C’s).
Clear – You are trying to deliver a clear message, that means using the simplest language available without losing your crucial points in excessive industry jargon and buzzwords.
Confident – This is arguably the most important element in your communication.
Your client needs to feel comfortable and believe that they are in expert hands.
Compelling – You have something special to offer your clients, but you have to make them understand what that is. A confident, easy-to-understand message won’t be memorable to the reader if you don’t explain what unique value sets you apart from any of your competitors.
Now you’ve shared some personal anecdotes and set the tone for the core message of your email; you have the reader’s attention. You need to deliver a message that provides actual value to the client.
We can make sure they don’t fall on deaf ears.