[vc_row css=”.vc_custom_1586420591658{margin-bottom: 0px !important;padding-top: 120px !important;padding-bottom: 50px !important;}” custom_css_code=”LmdlbS1idXR0b24lMjAlN0IlMEElMjAlMjAlMjAlMjBtYXJnaW4tcmlnaHQlM0ElMjAwJTNCJTBBJTdE”][vc_column width=”1/4″ css_animation=”none”][gem_counter_box columns=”1″ effects_enabled=”1″][gem_counter from=”5″ to=”73″ suffix=”%” text=”of B2B companies employ dedicated content marketers” numbers_color=”#0074c9″][/gem_counter_box][gem_counter_box columns=”1″ effects_enabled=”1″][gem_counter from=”5″ to=”73″ suffix=”%” text=”of B2B companies employ dedicated content marketers” numbers_color=”#0074c9″][/gem_counter_box][/vc_column][vc_column width=”3/4″ css_animation=”none”][vc_column_text css_animation=”bottom-to-top”]
B2B newsletters
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Your emails should embody your personal voice. Don’t give your clients the impression that you are cold calling them – your goal is to provide extra value and keep them informed about any updates regarding your company.
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To assess your tone, you should be asking yourself if your message is clear, confident and compelling (The 3 C’s).
Clear – You are trying to deliver a clear message, that means using the simplest language available without losing your crucial points in excessive industry jargon and buzzwords.
Confident – This is arguably the most important element in your communication.
Your client needs to feel comfortable and believe that they are in expert hands.
Compelling – You have something special to offer your clients, but you have to make them understand what that is. A confident, easy-to-understand message won’t be memorable to the reader if you don’t explain what unique value sets you apart from any of your competitors.
Now you’ve shared some personal anecdotes and set the tone for the core message of your email; you have the reader’s attention. You need to deliver a message that provides actual value to the client.
[/vc_column_text][/vc_column][vc_column width=”1/4″][gem_counter_box columns=”1″ effects_enabled=”1″][gem_counter from=”1″ to=”95″ suffix=”%” text=”of buyers choose companies that provide valuable content” numbers_color=”#0074c9″][/gem_counter_box][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1601588281345{margin-bottom: 0px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;background-color: #ebebeb !important;}”][vc_column][vc_column_text css=”.vc_custom_1601550833196{margin-top: -20px !important;}”]
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We can make sure they don’t fall on deaf ears.
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