What is UX, What is UI
Is your site maximizing the intended user's online experience?
The user experience (UX) should define your web interface and design. UX is the interaction and experience a person has in using the site to do what they're intended to do, be it finding out more information, social sharing, deeper brand recognition or relationship building, or getting in touch through the "Contact Us" page.
When was the last time you browsed through your business's site with your intended user or client in mind and asked, "is our site navigation intuitive? Is our prospective client able to get the information they need and came for?"
User interface, or UI, is the layout and design of the site. It is a site's cosmetic features once you have all the facial features in place.
There are many ways to test for UX during AND after web development. It's also important to revisit your site and test for UX to be sure it's maximizing on the opportunity to turn cold visitors into hot leads. Don't get too caught up in adding on cool features and functionality to your site without considering the intended user's needs first.
Read more with this FREE White Paper on UX vs UI >>