Is your company using social media? As you grow a social media presence, it's critical to be conscious of what you post and follow best practices.
Social media can strengthen your brand's identity and relationships with existing and potential clients. Use it well and it will serve you; mess it up and you'll get a lot of raised eyebrows.
Here are some tips to make the most out of your online branding:
Be Consistent -- Keep the look and feel as similar as possible between platforms. Identify your look and stick with it!
Know Best Practices -- Don't "tweet" on facebook or post a dry or long-winded article on Pinterest. Know your platform and what types of content works best.
Keep Your Profile Picture Simple -- Make it unmistakeable that this is your brand, and choose a long-lasting logo that's easy to recognize.
Keep It Fresh -- Do you have a product launch or event coming up? Big milestone you should be talking about? Talk about it! And don't be afraid to use a cover photo as a billboard for something important coming up.
Be Creative With Your Space -- Position your cover photos in a way that doesn't detract from the other photo. Think about how the main photos can work together to create a great space!